Groundlord - Tree Surgery Website Video

Groundlord is a leading tree surgery and ground clearance services provider in the UK. They are committed to delivering their services safely and professionally and use the latest technology to ensure the highest quality of their work.

I was briefed to showcase their professional services by telling the story of their services and connecting the viewer with the boys on the ground and the work they were undertaking.

A video like this is key to showcasing the services of a business because it can:

  • Visually communicate the benefits of the business's services in a way that text or images cannot.

  • Show the business's expertise and experience in a more credible way than simply saying it.

  • Create a connection with viewers by telling a story about the business and its people.

Storytelling is key to creating that connection with viewers because it allows the business to share its values, mission, and personality in a way that is engaging and memorable. When viewers can connect with a business on a personal level, they are more likely to trust the business and its services.

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